During my time at Conversant I have had the opportunity to work on various videos for events. Here are a few of my favorites:
Conversant CRMC Event Booth: Animated vertical video
AdMonsters 90sec Video: Animated horizontal video
Came up with the winning concept for this AdAge advertisement.
Designed by Conversant Marketing Creative:
Award Winning Project:
Won Bronze Lion for media, retail, e-commerce, and restaurants at Cannes Lions.
Internal Agency Credits:
Executive Creative Directors: Jim Carlton, Jon Wyville, Dave Loew
Group Creative Directors: Matt Kuttan, Ron Smith
Senior Art Directors: Pablo Jimenez
Copywriter: Kamil Kowalczyk, Mike Shaffer
Executive Producer: Denis Giroux
Producers: Ross Greenblat, Benjamin Milam
Account Director: Jennifer Cacioppo, Susan Stein
Account Executive: Jennifer Klopf, Suzanne Aguilar, Alison Clark, Meredith Metzl, Andrew Parker, Krystle Wahnschaffe
Digital Production: Matt Kuttan, Kelly Neil, Jeremy Rojas
Planner: Anca Rhone
Resource Manager: Mao Moua
Concept: To a child who can't read, the world can be a very confusing place. We decided that there is no better way for customers to understand that, than to experience it first hand, for a day.
Activation/Tactics: In November 2013, McDonald’s spread the joy of reading by giving away over 20 million children’s books in Happy Meals. To further demonstrate McDonald’s support for children’s literacy, a McDonald’s restaurant in Chicago was transformed into The Literacy Store. We replaced all of the regular words in the restaurant environment with nonsensical, unreadable language, altering the digital menu board, posters, tray liners, and restroom signs. Even ketchup packets and employee nametags were made illegible.
1 in 4 children in America grow up without learning how to read. By putting books in the hands of more children, McDonald’s hopes to use its scale to make a positive difference.
Art directed and create promotions utilizing our April unifying theme.
Theme: The focus for Aprils McCafe promotions was the Cherry Berry Chiller and Frozen Strawberry Lemonade.
Art directed and worked with a small team of art directors. Created and composed promotions below utilizing the September unifying theme.
Theme: Free small coffee event for Septembers McCafe Premium Roast Coffee for both breakfast and all-day parts.
During my time at Leo Burnett on the Phillip Morris smokeless tobacco account, one of the projects I worked on was to design the packaging for the RedSeal: 24 Can Shipper. Shipper would be found in retail stores across the globe.
While working at Conversant these were some of the annual internal creative projects I owned.
Go Big Awards: Conversant's 2017-2018 recognition wall (Video)
Created this vertical board displayed in the lobby of the company to showcase all our nominees for company recognition. This would be updated quarterly.
Ship Happens: Conversant's 2016 summer party (Video/Poster)
Jingle Jingle Mix & Mingle!: Conversant's 2017 holiday party (Video/Poster)
Each year I am tasked to create internal posters and videos to to presented around the office
During my internship at Leo Burnett as an Art Director for the Phillip Morris account I worked on their smokeless tobacco brands.
One of the projects I worked on was to redesign the Skoal homepage making the new ReadyCut product the forefront of the homepage. Along side with that I had to apply ReadyCut to the product page of the website with 4 survey questions and a ranking system.
Introduction to Music Branding project. We were tasked to pick a band that a lot of people might not know, or make one of your own up. The band I choose was Jacuzzi Boys. They are a local Miami band who have been stirring things up in the rock world. Check them out on Facebook: Jacuzzi Boys
There were 4 phases to this project:
3 posters, album packaging, merch and media.
(all art work is not official "Jacuzzi Boys", based of the sounds and feel of their "Smells Dead EP" album)
College package design project:
Tasked to create a game or city out of paper with a strong concept behind it.
Engage yourself in this immersive environment known only as Beat Street. The finial resting place for your beloved musical instruments that just couldn't beat the decaying effects of time. When your faithful instrument bites the dust they are reborn to live the rest of their lives making music in the utopia known as Beat Street. Your instrument is transported to a town where they can live the rest of their lives doing what they love, creating music.
Construct your city, organize and interact with it any way you can possibly imagine. Inhabitants of Beat Street can interact with each other, be on the street, buildings, there are endless possibilities!
One summer I had an internship with "Friends With You". During my time there they were approached by Nick Toon’s to create a spot for them. I was tasked to create some music characters. When I can back for school and found out about the paper city project I thought it would be a great opportunity to put this characters to some constructive use and then "Beat Street" was born!
Featured in Best of Ringling College of art and design showcase 2011.
Won gold at Art Directors Club 2011.
Group project that analyzes the first section of Naomi Klein's book No Logo, titled No Space.
No Space reveals the effects of brand-oriented corporate activity. In this infographic, the most relevant statements have been pulled from each of the 5 chapters in our section, and compared to themselves to determine how often these ideas reoccur throughout the book. Strong connections are displayed by thick boxes, closely-tied displayed by medium sized boxes, and questionable displayed by a thin stroke.
Published: Infographic Design by LST Publishing House(Liaoning Science and Technologies Publishing House) in June 2012.
Group project that analyzes the first section of Naomi Klein's book No Logo, titled No Space.
We were assigned the chapter about schools being infiltrated by brands. The entrance to the event will be branded with POACHED banners along with all the key areas branding has infiltrated. Our signage includes a series of icons that work as a directory to help attendees navigate to food, restrooms, designated areas and more.
When our guests check in at the Renaissance Hollywood Hotel, they will each receive a POACHED goodie bag for coming to the event. Each member will receive a POACHED pass to allow access to the event along with their personal information. Prior the the event, all confirmed guests receive a postcard reminder that the event is approaching.
Target posters act not only as advertising for the conference but, also as means of revealing areas that undergo heavy brand infiltration. They target: YOUTH, ETHICS, MORALS, and EDUCATION, while also hitting personal areas such as our THOUGHTS, AUTHENTICITY and ORIGINALITY.
Using statements from the No Space infographic, the piece slowly starts revealing the ruthless truths of branding. The colored cube carries the theme of taken by representing the conference name on it’s own. It’s saturated color represents branding’s intrusive and over the top behavior into the conference logo. Slowly, the text builds up into a mass of punchy statements which eventually fills the screen and ends with a logo transition floating in front of it all.
A schedule for POACHED 2010 lays out the three days in which the event takes place. It essentially aids the attendees navigate around and through the event and acts as the conference itinerary.
These advertisements convey the message of the action of being “poached”, where people are shown as silhouettes, missing from distinct situations. Here we imply that brands have stepped in and stolen this specific part of culture for their use of exploitation and reselling. These are versatile and can be used around bus stops, street poles, etc.
The iPhone app was designed to be a tool for the people attending POACHED conference. After checking in, iPhone users are encouraged to download the app which gives them access to all information and events occurring throughout their three day attendance. Users are able to add certain events to their itinerary through the schedule, research speakers’ profiles, locate other members at the conference via the map section, send messages, and more. The iPhone app acts as one of the major catalysts for networking at POACHED.
The touchscreen kiosk was designed alongside the iPhone app to be used as a tool for people attending the POACHED conference. It performs exactly the same as the iPhone app. The kiosk allows the user to check the schedule, find members, search the map and more. Kiosk’s are placed throughout the Los Angeles Convention Center in order to aid and guide users in their experience at the conference.
The POACHED website is the hub for everything going on within our conference. It provides all of the information as far as schedule, who is speaking, location, place of the event, maps, hotels and everything else that is needed to attend. It is advised to check the POACHED website often as it is frequently updated with news and current happenings.
Tom Pregiato- http://tompregiato.com
Shawn LeBoutillier- http://www.shawnleboutillier.com/
Brian Okarski- http://nevercontent.net/
Jeremy Rojas- http://www.jeremyrojas.com/
Published: How Magazine International in March 2011 Edition.