Group project that analyzes the first section of Naomi Klein's book No Logo, titled No Space.
We were assigned the chapter about schools being infiltrated by brands. The entrance to the event will be branded with POACHED banners along with all the key areas branding has infiltrated. Our signage includes a series of icons that work as a directory to help attendees navigate to food, restrooms, designated areas and more.
When our guests check in at the Renaissance Hollywood Hotel, they will each receive a POACHED goodie bag for coming to the event. Each member will receive a POACHED pass to allow access to the event along with their personal information. Prior the the event, all confirmed guests receive a postcard reminder that the event is approaching.
Target posters act not only as advertising for the conference but, also as means of revealing areas that undergo heavy brand infiltration. They target: YOUTH, ETHICS, MORALS, and EDUCATION, while also hitting personal areas such as our THOUGHTS, AUTHENTICITY and ORIGINALITY.
Using statements from the No Space infographic, the piece slowly starts revealing the ruthless truths of branding. The colored cube carries the theme of taken by representing the conference name on it’s own. It’s saturated color represents branding’s intrusive and over the top behavior into the conference logo. Slowly, the text builds up into a mass of punchy statements which eventually fills the screen and ends with a logo transition floating in front of it all.
A schedule for POACHED 2010 lays out the three days in which the event takes place. It essentially aids the attendees navigate around and through the event and acts as the conference itinerary.
These advertisements convey the message of the action of being “poached”, where people are shown as silhouettes, missing from distinct situations. Here we imply that brands have stepped in and stolen this specific part of culture for their use of exploitation and reselling. These are versatile and can be used around bus stops, street poles, etc.
The iPhone app was designed to be a tool for the people attending POACHED conference. After checking in, iPhone users are encouraged to download the app which gives them access to all information and events occurring throughout their three day attendance. Users are able to add certain events to their itinerary through the schedule, research speakers’ profiles, locate other members at the conference via the map section, send messages, and more. The iPhone app acts as one of the major catalysts for networking at POACHED.
The touchscreen kiosk was designed alongside the iPhone app to be used as a tool for people attending the POACHED conference. It performs exactly the same as the iPhone app. The kiosk allows the user to check the schedule, find members, search the map and more. Kiosk’s are placed throughout the Los Angeles Convention Center in order to aid and guide users in their experience at the conference.
The POACHED website is the hub for everything going on within our conference. It provides all of the information as far as schedule, who is speaking, location, place of the event, maps, hotels and everything else that is needed to attend. It is advised to check the POACHED website often as it is frequently updated with news and current happenings.
Tom Pregiato- http://tompregiato.com
Shawn LeBoutillier- http://www.shawnleboutillier.com/
Brian Okarski- http://nevercontent.net/
Jeremy Rojas- http://www.jeremyrojas.com/
Published: How Magazine International in March 2011 Edition.